Here’s What To Think About!
Right now many businesses are thinking about how they can increase their sales, especially online. After all, this area of the market share has been boosted massively this year due to the global pandemic. It is important that you do what you can to give your business the best possible chance in these unprecedented times and your website and internet sales could be the answer to help your business continue to grow. So how can you improve them? Here are some of the things to think about.
Are customers finding your website?
One of the first things to think about would be whether or not customers are actually finding your website. You may advertise your website link on social media or on marketing information, but can they find it naturally just by searching something online? If your search engine optimisation is not on point or you haven’t considered keywords to help your website rank better on results pages, then you could be missing a trick. Thankfully, a little investment into the content of your website can soon fix this issue.
Take time to reinvest in the sales pages on your website
Getting your customer to the website is only part of the problem. You can be proactive to ensure that this happens, but once you have achieved this what next? How do you get them to click on the product, add it to their basket and then complete the purchase? This is when you need to analyse your sales pages and the information you have on there. So many people have baskets that never make it to checkout stage, and the reason behind this is because the necessary information might not be there to begin with. Things like delivery, how much stock you have, whether a service can be completed within a specific timeline. These things matter to your customer and can be the difference between a rejected or completed transaction.
Respond to customer questions and queries quickly
Another thing you may not have thought about would be asserting customers’ responses. You may have a frequently asked questions page, but in some cases, the answer may not be as simple or obvious to your customer. You don’t want to miss out on sale when an answer could be given through a chat room for your website. This can help you, or employees of yours, stay in touch in real time with your customers and help them navigate the website or the sales pages in order to make the purchase.
Make sure your website pages have no dead ends
Do you know what it is to have a website page that has a dead end? In theory, this is when you have a customer growing your website and as they do so land on a page but there is no call to action to make out directions on where to go next. Which tends to mean that once they have gotten to the end of the navigation journey, they are likely to click exit and move on to something else. You don’t want this. You want your website to bea constant l;pop of information, and if anything weighs bring you back to the main page or the shop page for your business. Another example would be the check out page, why not add a call to action such as “might be of interest”? And offer up alternatives and additions to their purchase.
Let’s hope these tips help you to boost your internet sales.
* Image source – pixabay – cco license